Meet the team matching buyers to over 140,000 trusted and emerging suppliers to fulfil your procurement needs

Combining AI and expertise to deliver a better purchasing experience

Established since 2000, Applegate is a trusted purchasing partner for over 140,000 established and emerging suppliers and buying decision-makers in the UK.

Our AI powered platform combined with our friendly human support matches suppliers with the right buyers and vice versa, even for niche, specialised or hard to find products.

Applegate is proven to fulfil purchasing needs and lay the foundations to build successful long-term relationships between buyers and suppliers.

True to our roots

Applegate has deep roots in North Devon and is committed to proving that it is possible to do tech work of national significance from a regional base.

We have a strong track record of supporting our region whilst looking outwards and serving clients nationally and internationally. Our degree apprentice scheme offers local opportunities to achieve a debt-free business degree combined with on-the-job experience and has been featured in two Sunday Times articles in the past year.

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Exclusive reseller of Europe’s leading b2b platforms, Europages and wlw.

Applegate are proud to have formed an exclusive UK partnership with Visable, the parent company of Europe's leading B2B platforms, Europages and wlw

Our partnership provides suppliers greater reach within the UK and internationally, reaching more that four million purchasers per month looking for detailed company and product information. 

To discuss our supplier memberships in further detail, please book a demo with a member of our business development team. 

Meet Applegate's Buying Success team

Applegate, led by CEO, Stuart Brocklehurst has a Buying Success team dedicated to your success, ensuring you can find great suppliers for even the most difficult requirements. 

Steve Paine


Steve has been at Applegate over 11 years and knows the business inside out. If you need to know anything Applegate related, Steve is the one to ask! Steve juggles loads of different projects, and is a real people person, managing the biggest team at Applegate. In his free time Steve can often be found walking his dog Harley with his little boy.

Joanna Nancekivell


A dynamo of the office, Joanna manages the Buyer Success team and also looks after HR for the company. Joanna’s highlights at Applegate have been speaking in Parliament for National Apprentice Week and meeting Prince Charles on our behalf. Joanna’s passion outside work is netball, setting up her own team the Tarka Springs, and also playing in the South West Regional League.

Jamie Rawle

Buyer Success Executive

A real team player, Jamie loves talking to new buyers and suppliers and making connections. He is working hard on his degree apprenticeship and taking on as many opportunities as possible to progress. Outside work, Jamie is family-focused and enjoys being the older brother to his teenage siblings, helping them out and spending as much time with them as he can.

Phoebe Ward

Buyer Success Executive

Phoebe is known at Applegate for cheering on her colleagues and loving being part of a close knit team. She also builds great relationships with buyers and suppliers, and always makes sure that everyone is getting a good deal. Outside work Phoebe has been part of the Woolacombe surf life saving club for over ten years and can often be found enjoying the amazing local beaches and waves.

Gina Ince

Marketing Manager

Gina joined us in March 2020 having come from a primarily marketing and client services background. North Devon born and bred, Gina enjoys family life here, and she can confirm, a Devon Cream Tea is most definitely cream first, then jam!

Jonathan Loates


Jon’s a man that can turn his hand to anything, he organised the office move a couple of years ago, he is responsible for management of the premises and updating and maintaining our tech hardware, and manages large areas of marketing data and scheduling for Applegate. Jon’s a real family man, who will do anything for those closest to him, but he’s often best known for ruining an office quiz - he’s never lost one!

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